AI growth team for small software companies
Give it 30 minutes a week. It grows your product.
Hockeysticky is your AI growth team. It sets the strategy, runs the plays across your stack, and puts one 30-minute review on your calendar each week. You make the calls. It does the rest.
Free to start. The form takes 2 minutes. We'll reach out when your spot opens.
The gap
You ship every week. Growth gets whatever time is left, which is none.
“We ship every week, but I couldn't tell you our activation rate.”
“I know we should do outbound, content and onboarding emails. I just never get to them.”
“Users sign up, poke around, and vanish.”
“Our best accounts could pay more, but nobody's watching for the signal.”
Your week
You: 30 minutes. Hockeysticky: the other 10,050.
Your 30 minutes
- 0–5 min
What moved. Your focus metric, last week's experiments, what worked.
- 5–15 min
Approve. Posts, sequences and emails waiting for your OK.
- 15–25 min
Decide. Keep, kill or double down, and whether the focus metric changes.
- 25–30 min
Next up. Calls it booked for you, with a brief for each.
The rest of the week
- Reads your analytics, billing and releases every day.
- Runs the plays: content, outbound, onboarding and win-back emails, upgrade prompts.
- Measures every experiment against a hypothesis.
- Turns every release into changelog, docs and launch posts.
- Flags the accounts and users worth a human conversation.
No dashboard to babysit. The work comes to your calendar.
The loop
From strategy to measured impact, every week.
Strategy.
Positioning, ICP and growth model (self-serve or product-led sales), plus the one metric that matters this quarter.
Baseline.
Reads your analytics, billing and repo, and benchmarks your funnel against industry data.
Plan.
Picks the plays most likely to move your metric, with a clear hypothesis for each.
Execute.
Ships the work through your tools: content to your CMS, sequences to your sales tool, emails to your users, docs from your releases.
Measure.
Reads the impact, keeps what worked, cuts what didn't.
Check in.
Your 30-minute weekly review, plus prepped briefs for every call worth your time.
The strategy isn't a one-off doc. It gets rewritten by the results.
The playbook
A play for every stage of your funnel.
Metric it watches
Visitors, reply rate
ICP lead lists · personalised outbound sequences · SEO and launch content from every release
Metric it watches
Setup completion, time to setup
Trial vs freemium vs reverse-trial advice · segmented onboarding · demo environments
Metric it watches
Activation %, time to value
Drop-off nudges · value emails after onboarding · docs and help-center updates
Metric it watches
Retention, DAU/MAU
Win-back flows for users going quiet · churn surveys · pause and downgrade offers
Metric it watches
PQLs, upgrades
Referral loops · usage-based upsell prompts · annual-plan nudges
Plugs into your stack
Works where you already work.
Plan & coordinate
Product
Measure
Reach
Publish
Your AI tools
MCP-native, both ways.
Hockeysticky uses MCP tools to act across your stack, so it can run the full loop without you. It also exposes its own MCP server, so you can ask "what should I work on this week?" or "launch this release" from the AI tools you already use.
Control
30 minutes is the minimum. How hands-off you go is up to you.
It drafts, you approve. Nothing goes out without your OK.
Set it per area, e.g. autopilot for onboarding emails, approval for anything public.
Pricing
Start free. Pay for the work that gets done.
Free
€0
- Connect your stack
- Strategy and funnel baseline
- Your 30-minute weekly review
- A few plays each month
Credits
Pay as you go
- Each play or experiment uses credits (a published post, a launched sequence, an onboarding test, a prepped call)
- Auto top-up or packs
- Monthly spend cap you control
Pricing is being finalised with early users. Tell us what you'd pay in the form.
Who's building this
“I've spent years as a product manager running product-led growth at an enterprise software company, and I teach PLG practices to other product teams. Now I build AI products myself, and I've seen the same gap every small team has: they can ship, but nobody runs growth. Hockeysticky turns the playbook I've used for years into a team that runs it for you.”
[Founder name] · [LinkedIn URL]
Your first 30 minutes are on us.
Tell us what you're building. Early-access members get a free growth baseline and their first weekly review.